Insomniac produces some of the largest music festivals in the world. Being such a benchmark production organization, top quality and practicality goes hand in hand with creativity and originality. For their Elevated Experiences team, that means creating an environment unlike anything else being showcased at any other event anywhere else, ever, and needing to be able to break down and reinstall at the next venue year after year. At Nondescript Creative, we were asked to create the new entryway portal for their VIP lounges at the Beyond Wonderland Music Festival. That meant custom metal, wood and electrical work with decorative finishes for a look and feel of being in a place beyond the rabbit hole.
We made custom tower headers, hedge walls, directional signage, a logo photo moment and unique custom fabricated lamp posts with light box signs. This all packs up into custom crates to be shipped off to each of the three event locations throughout the year.
Take a look through the pictures below for examples of our contributions to the event.