PUBLIC SECRET

A simple black-and-white drawing of a face with large round eyes, a small nose, and a finger pressed to the lips, indicating silence.

This project has a special place in our hearts. Public Secret is an underground house music label that throws private events and public pop-up performances throughout North America, Mexico, and the Caribbean. They are also the first ones to ever hire us. In fact, if it weren’t for them, we’d probably still be a hat company.

Story goes Public Secret was planning their first private event in Los Angeles and had an idea for the layout of their space. After a quick idea session and a rough design, they couldn’t figure out where they could source their custom booth. They reached out to our founder with the line “I’m just going to call Anthony, he’ll figure it out.” and he did and it was fun.

The custom DJ booth in the round created a more immersive experience, putting the show in the center of the room rather than tucked into a corner. You can see the orignial idea and the end result here. The photo is from before doors opened. People showed up, we swear.

A hand-drawn sketch of a face on a box with a tongue sticking out, under a depiction of a large finger or foot with an arrow pointing to the box labeled 'food'. The paper is from Napili Kai Beach Resort in Hawaii.
A DJ booth with two DJs performing, against a colorful psychedelic background, with a large neon smiley face symbol with a finger to its lips in front. Overhead, a large ceiling projection displays a starry sky and desert landscape with crescent moon shapes.